Joel K. Pearsall, President | Northwest Nazarene University
Joel K. Pearsall, President | Northwest Nazarene University
This represents 13.8% of all money invested on sport teams at the two colleges in the county during 2023.
The average sports expenses at Canyon County have grown 118.9% since 2010.
The College of Idaho stood out as the university in Canyon County which received the most football funding during 2023. The institution received $1,821,866 — or 100% of all the money destined to football teams.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
| Year | Football Team's Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $1,821,866 | 13.8% |
| 2022 | $1,291,119 | 11.3% |
| 2021 | $1,071,475 | 10.4% |
| 2020 | $894,286 | 9.3% |
| 2019 | $883,570 | 9.5% |
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